Entry #5 MAYHEM

Beauty Blogger | Allstate Mayhem

The author of this Ad wants the audience to understand that Allstate has your back. They want to show that if your home was to be caught on fire or if a pet was to damaged unexpectedly, their company would protect and provide coverage for the homeowner's unexpected damage to their personal property.

In the context of the Beauty Blogger Ad, Mayhem accidentally puts the straightener down on the towel while filming a blog, and the towel catches on fire. The target audience should react to this Ad by thinking of a fire as their first thought, and one thing escalates to another. At home, it's most likely for objects to catch on fire because people often are not aware of their surroundings whether it's putting down a hot tool on a cloth, or accidentally leaving a kitchen cloth near the stove. The target audience might think these advertisements are comic because they have been in a situation where they accidentally left a hot tool sitting on a towel or cloth before noticing the smoke arising...this shows they got the message.

The design of this advertisement is home-based in the setting of a young girl's room. The point of view is a beauty blogger that is focused on straightening her hair while filming a video and is most likely forgetful of her surroundings; this is where the damage happens; she puts down the hot tool on a towel, continues speaking, and the fire begins.

The tone presented is serious but comic at the same time. I think the Ad is set up this way because it's very relatable; I've accidentally done it a few times, not knowing as well. The main message that the author is trying to get across is how the audience should switch to an insurance provider that will cover home insurance in case of an unexpected accident.